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Communications Strategy - 2013 to 2015

This strategy sets a framework for council communications. It gives direction to all media, online, internal, marketing, publications and public relations communications activity undertaken on behalf of Gloucestershire County Council.

This strategy sets a framework for council communications. It gives direction to all media, online, internal, marketing, publications and public relations communications activity undertaken on behalf of Gloucestershire County Council.

We will use the most appropriate channels of communications to reach our wide variety of customers and stakeholders including residents, employees, businesses, community partners and all levels of government.

We will seek to provide communications services on the most cost-effective basis, for example by centralised print buying.

Communication only works when messages are clear and easy to understand, and when it is a two-way process. It's not enough to talk - we also have to be able to listen.

This is no easy task for an organisation which has 597,0001 customers, 3,900 staff, responsibility for a huge range of services, and relationships with government, regions, the European Commission, partner organisations and other local authorities.

The question is - how can the county council communicate clearly and simply,when it operates in such a complex and constantly changing environment?

This is the challenge for corporate communications, and this strategy seeks to address it.

Research shows that communication with residents is a key driver to overall satisfaction with council performance.

It is also at the heart of good customer service and effective, meaningful consultation - and critical to delivery of the council's community leadership role.

This strategy sets out the framework within which we can respond to this challenge.

Read the strategy

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