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Proud to Care

Proud to Care Gloucestershire is a campaign that promotes careers, work experience and volunteering opportunities in the adult social care sector.

It is part of a joined-up approach to attracting people to work in the care sector in Gloucestershire and builds on a regional campaign across the South West encouraging more people to consider careers in care.

Nationally and locally, the adult social care sector is facing a major recruitment and retention challenge. The increasing demand for services caused by a growing and ageing population, alongside poor rates of retention within the sector, is making it increasingly difficult to recruit and retain a sustainable adult social care workforce. This has placed significant risk on the stability of the provider market. 

The council has worked with ADASS to develop the regional Proud to Care campaign to promote careers in care. In Gloucestershire, Proud to Care Glos has connected with the Sustainability and Transformation Plan (STP) and now is a key feature of the STP’s One Gloucestershire workforce strategy, providing the opportunity to tackle this issue through system wide leadership. Proud to Care Glos is therefore a partnership initiative between the council, the Clinical Commissioning Group, care providers and the national organisation ‘Skills for Care’.

We have developed a website where our care providers can advertise their current vacancies and where local care sector employees can access information about training and career progression opportunities, as well as share their stories of working in care to help promote the opportunities available within the sector.

Proud to Care Gloucestershire Ambassadors also promote careers in care at events across the county and the ambition is that this will evolve to include health roles as well.

We have worked in partnership with local care providers to develop the campaign and to help them to develop the skills to recruit and retain staff effectively, with training from Skills for Care.

Since September, over 100 providers have advertised their vacancies on the jobs advertising portal on the Proud to Care website. At any one time there are typically over 50 vacancies live on the portal. Further work is required to promote vacancies on the portal and promote using the portal to providers as well as further monitoring of the impact this is having on the number of applications

For further information, visit proudtocareglos.org.uk

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