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Use of data to target prevention activity

The modern Fire and Rescue Service has a broad role to play in promoting community safety. Our safety strategy places greater emphasis on prevention work, thereby reducing fires and other emergencies. We are also helping to reduce demand on other services, including adult care, and using capacity within the Fire & Rescue Service to drive down costs.

We use two approaches to targeting prevention work at those who most need it:

  • Individual targeting through focused partnership work.
  • Geographical targeting using incident data and intelligence data from MAIDeN and other sources.

1. Partnership Targeting

To better understand the relationship between fire and risk factors, Gloucestershire Fire and Rescue Service (GFRS) took part in a regional study that looked at 88 fire deaths in the South West region. The report identified common factors present in incidents that resulted in fire fatalities resulting in seven lifestyle or behavioural factors as key influences:

fire death risk factors

We have targeted our prevention work by forging strong partnerships with the agencies that support the people in these identified risk groups. The Adult Safeguarding Board has established a Fire Safety Development Sub Group which has three main aims:

  • To develop a Fire Safety Framework outlining how partner agencies will work together effectively to safeguard adults who are at fire risk.
  • A partnership led by GFRS, to develop a risk management process to respond to people whose fire safety is significantly compromised.
  • To implement Fire Safety Action Plans following fire fatalities or near misses as a means of reducing avoidable fire deaths and ‘near miss ’fire incidents which have resulted in serious injury.

The Group has 24 members ranging from Housing providers to Age UK. Together this group has ensured that staff going into people’s homes, regardless of agency, are aware of fire risk and know how to refer to the Fire and Rescue Service. For example, multi-agency hoarding guidance has been developed, offering clear guidance to staff working with people who hoard. This partnership working has enabled GFRS to direct their Safe and Well visits to the people within the high risk groups.

2. Geographical targeting

We work with MAIDeN using neighborhood data and the Acorn tool to produce an Evidence Based Risk Profile of the County, and target activities to those over 65 years of age and those affected by deprivation.

As a result of focusing our targeted prevention activity we have seen a consistent reduction in incidents over recent years:

graph: incidents vs safe and well visits

 visits compared to reductions

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