#BeWaterAware for Water Safety Week
Gloucestershire Fire and Rescue Service is joining fire and rescue services up and down the UK to support Water Safety Week 2016 from 25th April - 1st May.
In 2014 over 300 people died from tripping, falling, or underestimating the risks associated with being near water. Forty-four per cent of these people were taking part in everyday activities such as walking or running near water.
During Water Safety Week, GFRS will be supporting the Chief Fire Officers Association's by issuing tweets throughout and putting messages on Facebook to emphasise the importance of being careful when around water, using the #BeWaterAware.
Visitors to SkillZONE will also be given advice about what they should look out for when around water and how having the right behaviour around water can prevent them from the potential dangers of water.
Although an area of water may look harmless, there are many factors to consider, including currents, what is under the surface water, and cold water shock.
Drowning in the UK is one of the main causes of accidental death, and working as part of the National Water Safety Forum, the Chief Fire Officers Association are aiming to reduce the number of drowning's in the UK by 50% by 2026.
Stewart Edgar, chief fire officer, said: "Water Safety Week is a great chance for us to spread the message of being aware when you are around water.
"We want to make sure that people are having fun, but are safe when around water."
Cllr Nigel Moor, cabinet member for fire, planning and infrastructure, said: "Sadly too many people have lost their lives due to accidental drowning in water.
"I hope that people see the message and consider how they can keep themselves, and their friends and families safe next time they are around water."
The water safety messages that fire and rescue services will be delivering will also raise awareness and support the safety campaigns run by other members of the National Water Safety Forum, which includes Royal Life Saving Society (RLSS), Royal National Lifeboat Institution (RNLI) and Amateur Swimming Association (ASA).