Skip to content
Information in press releases is correct at publish date but may now be out of date.

Trading Standards supports campaign to reduce the risks of poisoning


Launching today, 4th June, the #PoisoningPrevention campaign aims to reduce the number of children under five from being accidentally poisoned.

A recent report published by Public Health England revealed that accidental poisoning is on the rise in the South West, with more children under the age of four being rushed to A&E. 

To raise awareness of the dangers and encourage positive change, Gloucestershire Trading Standards is supporting Buy Wise Be Safe in its #PoisoningPrevention campaign to coincide with the nationwide Child Accident Prevention Week.

There are many poisoning risks that can be found in the home but there some simple steps which parents and carers can take to make their homes safer for younger children.

  • Store all household products and medicines out of children’s sight and reach. Youngsters are often eye-level with items under the kitchen and bathroom sinks, so make sure they can’t access bleach, detergents, dishwasher liquid,  cleaning solutions, batteries or e-liquids.
  • Install child safety locks on cabinets where you have stored poisonous items.
  • Read product labels to find out what can be hazardous. Dangerous household items include makeup, personal care products, plants, pesticides, lead, art supplies, alcohol and carbon monoxide.
  • Don’t leave poisonous products unattended while in use. Many incidents happen when adults are distracted for a moment on the phone or at the door.
  • Keep cleaning products in their original containers. Never put a potentially poisonous product in something other than its original container (such as a plastic bottle) where it could be mistaken for something else.
  • Throw away old medicines and other potential poisons. Check your garage, shed and other storage areas for cleaning and work supplies you no longer need and can discard.
  • Be aware of any medications or makeup that may be in your handbag. Store handbags out of the reach of young children.
  • Buy child-resistant packages when available.
  • Keep products in their original packages to avoid confusion.
  • Install a carbon monoxide alarm on every level of your home, especially near sleeping areas, and keep them at least 15 feet away from fuel-burning appliances.

Cllr Nigel Moor, cabinet member responsible for Gloucestershire Trading Standards said: “Two particular emerging threats to children under five are button batteries and e-liquids. Button batteries contain alkaline which can poison if swallowed and cause severe internal burns, and whilst e-liquids are colourful and appear attractive to a child’s eye, they can also cause poisoning if swallowed.

“Prevention is better than cure so I urge residents to be aware of the risks in their homes. For more information search #PoisoningPrevention.”

Stuart Radnedge, spokesman for Buy Wise Be Safe, said: “There’s a number of poisoning risks in the modern home with cleaning chemicals, plant feeds, and other maybe innocuous seeming substances all potentially to hand for the adventurous child. 

“However, as the statistics from Public Health England reveal, the biggest risk is actually medicines with a staggering 69% of the total number of poisonings in the UK involving medicine. There are a variety of reasons as to why accidental poisonings happen but we believe they are all preventable and our campaign will provide parents and carers with the awareness they need to prevent poisoning.”

Visit for advice on #PoisoningPrevention and other safety tips.

To follow the campaign on social media visit or

Help us improve Gloucestershire County Council

Don’t include personal or financial information like your National Insurance number or credit card details.