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View the competition winning entry including video from Gloucestershire College!


We asked students at local schools and colleges, to design a marketing campaign aimed at engaging 16 to 24 year olds to raise awareness of antibiotic resistance. This should also include the importance of antibiotic resistance and what actions people can take to effectively protect themselves, their friends, family and community and their pets against it. The winning materials formed the basis of a Gloucestershire-wide awareness campaign.


The campaign had to communicate at least one of the following:

  1. What is antimicrobial resistance?
  2. Why is antimicrobial resistance relevant to you?
  3. What are some of the actions you can take to stop antimicrobial resistance, and to protect yourself and your friends, family and community from antimicrobial resistance?

Students were asked to work as individuals, in teams or as part of a whole class submission. The winning entry was submitted by a team of graphic design students from Gloucestershire College. Their idea was simple and based around three pillars they felt vital to an effective campaign:

  • Information
  • the effects
  • prevention


The winning entry was judged by a panel including members of Gloucestershire County Council Public Health Team, local National Health Service, Public Health England, Gloucestershire County Council Young Ambassadors (who were all from the target age group) and members of the Gloucestershire Antimicrobial Stewardship Group.

The concepts and winning entry details are all below:

View our animation to learn more about antibiotic resistance:

We’d love you to take our short quiz about antibiotic resistance and then complete our three question survey to help evaluate this campaign.

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