Brown and White Tourism Signs


Gloucestershire County Council (GCC) process and approve 'Tourism' traffic sign applications in Gloucestershire.

It may seem simple to put up a sign for your business but there are road safety, quality and 'sign pollution' issues to assess before an application is approved. Your application will be judged against a range of eligibility criteria (see Appendix 1), as well as against road safety and traffic management factors (see Appendix 2).

Brown and White signposting is not advertising; they are to help visitors to find tourism facilities. They should not duplicate information already provided on existing directional signs.

You pay a £250 application fee (currently non VATable) to Gloucestershire County Council, and if successful pay for the design and construction of the signs. Although the signs remain the property of Gloucestershire County Council, you will also be responsible for the cost of any maintenance or replacement of the signs.

Too many signposts spoil the look and feel of an area, and can make it confusing and distracting for the driver. To avoid this, we may refuse applications. In some cases applicants will be encouraged to take up shared traffic management signposting with other local facilities on the same route.

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