Environmental Behaviours and Beliefs

It can be difficult to source local data on the environmental behaviours of the population of Gloucestershire, so we have used our customer segmentation tool, Acorn to give us an understanding of where some of these behaviours may be more prevalent in different parts of the county. The environmental behaviour and beliefs report covers the following topics

• Making an effort to cut down on gas and electricity in the home
• Important when buying a car: Environmentally friendly / low co2 emissions
• I think brands should consider environmental sustainability when putting on events
• Climate change is the biggest threat to civilisation
• I always make an effort to recycle
• I consider myself an environmentalist
• I do not care what my carbon footprint is
• I make an effort to support local businesses
• Eating Habits – Vegan
• Member of environmental group