Segments explained in more detail
A segment is a subset of your Analytics data. For example, of your entire set of users, one segment might be users from a particular city. Another segment might be users who visit a specific part of your site.
A segment is a subset of your Analytics data. For example, of your entire set of users, one segment might be users from a particular country or city. Another segment might be users who purchase a particular line of products or who visit a specific part of your site.
A segment is made up of one or more non-destructive filters (filters that do not alter the underlying data). Those filters isolate subsets of users, sessions, and hits:
- Subsets of users: for example, users who have previously visited the news section; users who didn’t visit a page
- Users: People interact with your property (e.g., your website or app)
- Subsets of sessions: for example, all sessions originating from Campaign A; all sessions during which a link to Twitter was clicked
- Sessions: Interactions by a single user are grouped into sessions.
- Subsets of hits: for example, all hits which opened a news item
- Hits: Interactions during a session are referred to as hits. Hits include interactions like pageviews, events, and transactions.
Users can have multiple sessions and each session can contain multiple hits.