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She’s Electric rolls into Gloucestershire: free events to empower women on E-Bikes in 2025

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She’s Electric, the national campaign from Loud Mobility, is coming to Gloucestershire in 2025 bringing free events, expert support, and electric bike test rides to empower more women to cycle confidently and safely.

In partnership with Gloucestershire County Council, She’s Electric Gloucestershire will host a series of family-friendly, free events across the county. These events will provide women with the chance to build confidence, receive hands-on guidance, and experience the freedom and practicality of electric cycling.

Why now?

Cycling UK data reveals that the gender gap in cycling has widened over the past seven years. Women are more likely to face barriers, with 58 per cent citing safety concerns and 36 per cent feeling that roads are unsafe. A lack of dedicated infrastructure continues to deter many.

“A separated cycle lane is a game-changer for women and families who want to ride but don’t feel safe sharing the roads. Our goal is to help women discover these new routes and show them just how freeing and practical e-cycling can be,” – Caz Conneller, Programme Lead, She’s Electric Gloucestershire

Gloucestershire County Council is already addressing these issues. The Gloucestershire Cycle Spine, a new walking and cycling route running from Stroud to Bishop’s Cleeve, aims to make active travel safer, easier and more appealing. The initiative supports the council’s wider commitments to climate action, public health, and road safety.

Cllr Lisa Spivey, a keen cyclist and Gloucestershire County Council’s first woman leader, said: “Anything we can do to encourage residents to use more sustainable transport is welcome. It’s a real shame that women are put off cycling for so many reasons but I’m hopeful that investments like the Cycle Spine, along with events like She’s Electric, will help break down those barriers.”

Event dates and locations

· Friday 27 June – 10am to 1pm Churchdown Community Centre

· Saturday 13 September – 10am to 4pm Orchard Square, Gloucester Quays

· Cheltenham – Date to be confirmed


Tickets and further information: Visit She’s Electric Gloucestershire 2025 – Eventbrite 


What to Expect at She’s Electric Events

· Free supported test rides on e-bikes and e-cargo bikes

· Cycle instructors available for first-time or nervous riders

· Free coffee and cake, with play areas for children

· Information on the Cycle Spine Pedal Eazy scheme, offering low-cost e-bike hire

The events are designed to give women not just access to equipment, but also the freedom, confidence, and practical support to change how they travel every day.

Join the movement

Whether you're a lapsed cyclist, a curious parent, or have never pedalled before, She’s Electric Gloucestershire invites you to explore a new way to move.