New measures proposed to improve road safety

Published
New measures are being proposed by Gloucestershire County Council to improve road safety, reduce congestion and encourage more people to use public transport.

A six-week consultation has been launched today, Monday 19 January, to seek views on proposals to enforce moving traffic offences at 16 high risk locations across the county.

The council is considering using Automatic Number Plate Recognition (ANPR) cameras to enforce existing restrictions at the sites identified.

Moving traffic offences occur when drivers ignore road signs or markings designed to keep traffic flowing safely and efficiently. Vehicles not complying with these rules put all road users at risk, including pedestrians and cyclists, and contribute to congestion and delays that can affect emergency services and public transport.

The council is not proposing to introduce any new restrictions, simply just changing how existing rules are enforced. Currently, enforcement is carried out by the police; however, new powers allow the council to enforce these restrictions directly using ANPR cameras. This will enable more consistent and effective enforcement, helping to improve compliance and deliver better road safety, traffic flow and environmental outcomes.

Examples of moving traffic offences include driving through streets where vehicles are banned, stopping in yellow box junctions, entering cycle lanes or making banned turns.

Better enforcement of these restrictions will help reduce accidents, improve air quality and support sustainable travel.

The 16 locations were chosen due to reports of poor compliance with existing restrictions causing safety risks and congestion.

They include: 

  • Quedgeley A430 – yellow box junction 
  • A38 Whitminster – Left turn only 
  • Bruton Way/Station Road – yellow box junction 

The consultation ends on Sunday 1 March 2026 at 11.59pm. Subject to the outcome of the consultation, enforcement could begin from spring 2026.

For more information, including a full list of the identified locations, and to take part in the consultation, please visit: Moving Traffic Enforcement | Have Your Say Gloucestershire

Cllr Roger Whyborn, cabinet member for sustainable transport and strategic highways, said: “We want to make our roads safer and more efficient for everyone. Enforcing moving traffic offences will help reduce congestion, improve air quality and support reliable bus services. These measures are not about penalising drivers unnecessarily – they are about encouraging compliance with rules that keep traffic flowing and protect vulnerable road users. We welcome feedback from residents, businesses and road users during this consultation to ensure the approach is fair and effective.”

Residents are also reminded that enforcement of new restrictions preventing unauthorised vehicles from using Gloucester’s historic gated streets went live on 5 January. The measures aim to make the area safer and more welcoming, and permits have been issued to traders so they do not receive fines.

Feedback can be sent to: highwayconsult@gloucestershire.gov.uk and you can find out more here: County Council launches experimental Traffic Regulation Order for Gloucester’s gated streets | Gloucestershire County Council