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Improved road safety as new traffic enforcement measures set to go live

Published
Residents across Gloucestershire will benefit from improved road safety and reduced congestion as new powers to enforce moving traffic offences are introduced at 15 locations across the county.
A generic image of a boxed junction

The first sites are set to go live from 1 June 2026, using Automatic Number Plate Recognition (ANPR) cameras to help tackle issues such as banned turns, driving through restricted streets and blocking yellow box junctions. 

The measures are designed to improve road safety, reduce congestion, speed up bus journey times and make it easier for emergency services and other road users to move around the county. 

Moving traffic offences can create unnecessary delays, disrupt public transport and increase risks for pedestrians and cyclists. The new cameras will help encourage drivers to follow existing restrictions and improve compliance. 

The council held consultation on the plans earlier this year, with feedback from the public helping to shape a phased approach to rolling out enforcement. Locations with the highest levels of support will be introduced first, with others to follow after further review. 

The phase one locations are: 

  • Northgate Street - Prohibition of Vehicles 
  • Eastgate Street - Prohibition of Vehicles 
  • Westgate Street - Prohibition of Vehicles 
  • Southgate Street - Prohibition of Vehicles 
  • Cheltenham Transport Hub via Grovefield Way - Prohibition of Vehicles  
  • Shelburne Road/A40, Cheltenham – Banned Right Turn

For the first six months at each location, drivers who commit an offence will receive a warning letter. After this period, penalties will apply where offences continue. 

Any income generated from penalties will reinvested into the county’s transport network. 

Cllr Roger Whyborn, cabinet member for sustainable transport and road safety at Gloucestershire County Council, said: “Making our roads safer and keeping traffic moving is essential for residents, businesses and visitors. These measures are about improving compliance with rules that are already in place, reducing congestion and helping emergency services and buses get where they need to be more quickly. 

“We know there are strong views on enforcement, and that’s why we’ve taken time to listen to feedback and introduce this in phases. Our focus is on creating a safer, more reliable transport network, and any income raised will be reinvested to benefit local communities.” 

Cllr Rebecca Trimnell, Gloucester City Councillor for Westgate, added: “These measures will be particularly important for Gloucester’s gated streets, which are designed to make the city centre safer and more accessible. By reducing unnecessary traffic, we can create a more pleasant environment for people walking, cycling and spending time in the city.”