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The Robin (bookable bus) January to March 2025 Report

PROGRESS AND HIGHLIGHTS 

  • A new Robin area, focused on Newent and the surrounding rural communities, will launch early June 2025. Lydney Dial-a-Ride were awarded the contract in late March. The Robin service will be consistent in this sixth area.  

  • From March to May, ITU and GCC Comms are conducting a Robin marketing campaign. Posts and content are targeted at the largest cohort of new and potential customers – those who need more information or a reminder to search or book more often. So far, the campaign has performed well, with a particularly high click rate from social media posts to the Robin website.

    Robin Operator: Lydney Dial-a-Ride
    Robin area: South Forest of Dean 

    Passenger journeys during January and March were a record high for The Robin, as are new / infrequent users for this area.

    The Call Centre use is highest for this area compared to the other four areas. 

    Robin Operator: Pulhams Coaches
    Robin area: North Cotswold (area with one vehicle in operation, other areas have two) 

    Across all Robin areas, there were was a lower than usual number of passenger journeys in some winter months. For North Cotswolds, the number of passenger journeys in March was a record high for this area, following July 2024.  

    Robin Operator: Community Connexions
    Robin area: Tewkesbury District, South Cotswold and Berkeley Vale 

    After eight full months on the road, numbers of new (or infrequent) users each month are a high proportion of bookings. The services are growing in popularity and in number of individual users. 

    Passenger journeys in Berkeley Vale and the South Cotswold in January and March are particularly high having built up over the past months.

    Summary Statistics  

    Summary statistics Jan-Mar 2025

    Number of passenger journeys per month 
    Number of people that travelled, as unique journeys (singles)

    Robin passenger journeys

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